Maia Novolan
Maia is an enginner with strong entrepreneurship profile,
having local and international degrees in business administration, financial
management and business PR. She has 18
years of experience in telecom & digital marketing and she is a mobile
marketing pioneer in the Romanian market. She was building the bases of
interactivity thru telecom tools since 1996 when she was first launching
interactive telephone applications for customer engagement and increase
audiences for Media Pro TV channels. In 2001 she realized that the next step in
interactive marketing is the use of mobile phone, so after extensive market
research and prolonged negociations with mobile operators, she launched in
2002, one of the first mobile makerting companies in Romania. The company was
named having in her mind, the 2 words defining her experience: Interactivity
and Telecom.
Later in 2009, she was forced to leave the company
(Intertel Communication) because of a difference in vision regarding the
finances of the company. The other 2 shareholders (Dutch), which were never
involved in the day-by-day activity, were interested in decapitalizing the
company and paying all the reserves as dividends, while Maia, 100% dedicated to
her work was preocupied with saving the money, as the economical crises was
just starting at that time. So, after some dirty tricks, they pushed her out
from the management. Very disapointed, but with faith and strenght in her
knowledge, Maia started from zero once more, launching a new agency specialized
in digital platforms ( a broader range of services including mobile), SYSCOM DIGITAL, company who became soon
after launching, one of the industry leaders. She developed additional to the main activity (digital) an extended direct
marketing department and a team fully specialised in consumer engagement and behaviour
analisys. She used to be speaker in several specialized events year by year and
published in printed and online media more than 50 articles about mobile/online
marketing and consummer interaction. Maia
is one of the founders of ARONSA (Romanian Association for Audiotext Services -
1997) and main founder of Mobile Marketing Association Romania (MMAR- 2010)
CV
Experience
Managing
Director
SYSCOM
DIGITAL
September 2009 – Present (5 years 5
months)Bucharest
Interactive Marketing & Consumer
Engagement Solutions - Digital Marketing & Consumer Activation, Online
Integrated solutions, Reactivations Technics, Data Base marketing &
management, Mobile applications (iOS, Android, WindowsPh, Kinect) , Facebook
& Web creative activations, mobisites, Bulk SMS, Digital Field Marketing,
Automated Tools Mixes:SMS, MMS, WEB, Voice/IVR, Bluetooth, Barcode Platforms
& several other Special Digital Projects and Tools.
Managing
Director
INTERTEL
COMMUNICATIONS
September 2002 – August
2009 (7 years) Bucharest, Romania
Mobile Marketing Agency- best (in its niche)
those times
CEO
MEDIATEL- MEDIA PRO
GROUP
October 1997 – January 2002 (4
years 4 months) Bucharest
Interactive Telecom & Marketing Solutions, Data Base
Management, Consumer Engagement, Teleshoping program
Comercial
Director
MEDIA
PRO GROUP
COctober 1996 – October
1997 (1 year 1 month)Bucharest, Romania
Interactive Media related to TV and related
marketing services, Interactive Telephone Applications, Telecom sales tools.
ENTREPRENEUR
DE
LUXE IMPORT-EXPORT
February 1993 – February 1996 (3 years 1
month)Bucharest, Romania
Trading Company: wholesales and retail,
running a warehouse and a retail shop with domestic appliances.
Looking for : volunteering opportunities; Joining
a nonprofit board
Languages
1.
English - Full
professional proficiency
2.
French - Professional working
proficiency
Education
ASEBUSS/
IAAB/Kennesaw State University
Certifyed, Financial
Management
Attended 2007 – 2008
ASEBUSS/University
of Washington
EMBA, Business
Administration
Attended 1999 – 2001
Academia
de Studii Economice din București
Master, Business
Marketing & Public Relations
Attended 1998 – 1999
Universitatea
„Politehnica” din București
Bachelor of
Sience, Material Engineering
Attended 1988 – 1993
Interests
o
reading business articles,
o
smart people and
ideas,
o
digital world,
o
traveling,
o
nature.
MMA
ROMANIA - Mobile Marketing Association Romania
One
of the founders and key player; April 2010 –
Present
ARONSA-
Romanian Association of National Operators for Value Added Services
Member of the board;
March 1997 – Present