Maia Novolan



Maia is an enginner with strong entrepreneurship profile, having local and international degrees in business administration, financial management and business PR. She has 18 years of experience in telecom & digital marketing and she is a mobile marketing pioneer in the Romanian market. She was building the bases of interactivity thru telecom tools since 1996 when she was first launching interactive telephone applications for customer engagement and increase audiences for Media Pro TV channels. In 2001 she realized that the next step in interactive marketing is the use of mobile phone, so after extensive market research and prolonged negociations with mobile operators, she launched in 2002, one of the first mobile makerting companies in Romania. The company was named having in her mind, the 2 words defining her experience: Interactivity and Telecom.

Later in 2009, she was forced to leave the company (Intertel Communication) because of a difference in vision regarding the finances of the company. The other 2 shareholders (Dutch), which were never involved in the day-by-day activity, were interested in decapitalizing the company and paying all the reserves as dividends, while Maia, 100% dedicated to her work was preocupied with saving the money, as the economical crises was just starting at that time. So, after some dirty tricks, they pushed her out from the management. Very disapointed, but with faith and strenght in her knowledge, Maia started from zero once more, launching a new agency specialized in digital platforms ( a broader range of services including mobile), SYSCOM DIGITAL, company who became soon after launching, one of the industry leaders. She developed additional to the main activity (digital) an extended direct marketing department and a team fully specialised in consumer engagement and behaviour analisys. She used to be speaker in several specialized events year by year and published in printed and online media more than 50 articles about mobile/online marketing and consummer interaction. Maia is one of the founders of ARONSA (Romanian Association for Audiotext Services - 1997) and main founder of Mobile Marketing Association Romania (MMAR- 2010)







Managing Director


September 2009 – Present (5 years 5 months)Bucharest

Interactive Marketing & Consumer Engagement Solutions - Digital Marketing & Consumer Activation, Online Integrated solutions, Reactivations Technics, Data Base marketing & management, Mobile applications (iOS, Android, WindowsPh, Kinect) , Facebook & Web creative activations, mobisites, Bulk SMS, Digital Field Marketing, Automated Tools Mixes:SMS, MMS, WEB, Voice/IVR, Bluetooth, Barcode Platforms & several other Special Digital Projects and Tools.


Managing Director


September 2002 – August 2009 (7 years) Bucharest, Romania

Mobile Marketing Agency- best (in its niche) those times






October 1997 – January 2002 (4 years 4 months) Bucharest

Interactive Telecom & Marketing Solutions, Data Base Management, Consumer Engagement, Teleshoping program



Comercial Director


COctober 1996 – October 1997 (1 year 1 month)Bucharest, Romania

Interactive Media related to TV and related marketing services, Interactive Telephone Applications, Telecom sales tools.




February 1993 – February 1996 (3 years 1 month)Bucharest, Romania

Trading Company: wholesales and retail, running a warehouse and a retail shop with domestic appliances.


Looking for : volunteering opportunities; Joining a nonprofit board



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1.    English - Full professional proficiency

2.    French - Professional working proficiency




ASEBUSS/ IAAB/Kennesaw State University

Certifyed, Financial Management

Attended 2007 – 2008


ASEBUSS/University of Washington

EMBA, Business Administration

Attended 1999 – 2001


Academia de Studii Economice din București

Master, Business Marketing & Public Relations

Attended 1998 – 1999


Universitatea „Politehnica” din București

Bachelor of Sience, Material Engineering

Attended 1988 – 1993




o    reading business articles, 

o    smart people and ideas, 

o    digital world, 

o    traveling, 

o    nature.


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MMA ROMANIA - Mobile Marketing Association Romania


One of the founders and key player; April 2010 – Present


ARONSA- Romanian Association of National Operators for Value Added Services

Member of the board; March 1997 – Present